For Research :
(Collecting Evidence)
Uncovering Insight Through Research
There are a variety of research approaches that can be used to uncover insights, and to investigate and verify opportunities. The quality and quantity of evidence collected should enhance your confidence in the identified opportunity.
Research Methods
This section offers a variety of research tools that can be instrumental in discovering insights and gathering evidence related to a specific Need Statement. ‘Exploiting insights’ is one of the eight principles of Innovation Management (IS0 56002: 2019). Insights in this context can relate to knowledge about needs and expectations and relevant trends and the market landscape.
A triangulated approach to research and evidence gathering is recommended, for example, a combination of observation research, interviews and a literature review.
Some recommended research methods include:
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Semi-structured interviews: These can provide a deeper understanding of issues related to current solutions, processes, and systems, and help identify ideal outcomes.
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Observation: This method is valuable for uncovering unarticulated needs and gaining unique insights.
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Surveys: Surveys can be used to efficiently collect quantitative and qualitative data from a larger audience.
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Literature Review: Reviewing existing literature can provide context, support findings, and identify gaps in current knowledge.
Note: Don’t forget to add research to your Need Statement as ‘evidence ’. This can be done when you add or edit a Need Statement.