How are surveys used?
Surveys can be used for verifying assumptions, gathering further information in relation to insights identified, as well as measuring attitudes, opinions, and behaviours on various topics, such as user satisfaction, market research, public opinion and social issues. 
 
While surveys are a useful research tool for collecting standardised and comparable data from a large and diverse group of people, they typically are not the best choice when you want to explore the meanings and motivations behind human behaviour.
 
As part of the EBN Process, surveys are used as a method of engaging with stakeholders to rank Need Statements in terms of satisfaction and importance in stage 2.

Top Tips
Top Tips for writing a survey:

• Define the purpose and goals of your survey before you start writing the questions.

• Use closed-ended questions as much as possible, as they are easier to analyse and quick to answer.

• Avoid leading, biased, or ambiguous questions that might influence or confuse your respondents.

• Keep a balanced set of answer options that cover all possible responses and include a neutral or “don’t know” option if appropriate.

• Use clear and simple language that your respondents can understand and relate to.

• Create a consistent order for your questions and group them by topic or theme.

• Test your survey with a small sample of your target audience and revise it based on their feedback.