‘Strategic Direction’ is one of the eight principles of Innovation Management (IS0 56002: 2019). Strategic direction involves setting a clear vision and objectives for innovation activities within an organisation. It ensures that all innovation efforts are aligned with the organisation's overall goals and strategic priorities. This principle is crucial for maintaining focus, coherence, and efficiency in the innovation process. This particularly links to the Innovation Portfolio of an organisation, and the different types and balance of innovation strategies they wish to pursue – whether incremental, innovative step or radical.

 

Data captured and analysed using the above tools (and any other sources of research) can be saved as ‘evidence’ linked to a specific Need Statement. The quality and quantity of evidence collected should enhance your confidence in the identified opportunity.